If your home is listed and it’s just sitting there, I know what’s running through your head.
Did buyers disappear?
Is it the time of year?
Is something wrong with my house?
Here’s the honest answer. Buyers are still out there. They are just behaving differently than they were a few years ago. And many sellers are still pricing and negotiating like it is 2021.
Let’s walk through what is actually happening.
Most sellers are anchored to 2021
People do not remember average moments. They remember peaks.
You probably cannot tell me what you had for lunch three weeks ago. But you remember your wedding day. You remember when your child was born. You remember that big, exciting moment that felt larger than life.
Real estate works the same way.
Sellers rarely anchor to the steady, normal sales. They anchor to the highest sale they can remember.
So it sounds like this:
“Bob got $1.6 million for his house. Mine has to be worth at least that.”
What gets forgotten is that Bob might have sold four, five, even six years ago. The market has shifted. Today, that same house might be worth $1.2 million.
It does not feel fair. I understand that. But the market does not operate on fairness. It operates on what a buyer is willing to pay today.
“Let’s try it high and see what happens” is usually a mistake
I hear this all the time.
“I do not want to leave money on the table.”
“We can always reduce later.”
“Let’s just test the market.”
It sounds reasonable. The sale of your home affects your next move. I get why you want to protect every dollar.
But overpricing almost always kills momentum. And momentum is everything in a listing.
Think of it this way.
Imagine two identical apples. Same size. Same shine. Same everything.
One is priced at five dollars. The other is priced at one dollar.
No one is paying five dollars for the same apple.
That is exactly what happens when your home is priced significantly higher than a comparable property down the street. Even if your home is lovely, buyers look at it and think, “Why would I pay more for the same thing?”
Without realizing it, you start helping sell your neighbour’s house instead of your own.
Days on market quietly work against you
When a home is overpriced, the pattern is predictable.
Showings slow down.
Feedback becomes vague.
Buyers assume something is off.
The listing starts to feel stale.
Then come the price reductions.
What most sellers do not realize is that you cannot always just reduce to where you should have been in the first place. By the time you reduce, you are trying to regain attention, not just correct the number.
Often you have to go lower than you originally needed to in order to spark new interest. That is how sellers end up netting less than they would have if they had priced correctly from day one.
Buyers watch price reductions closely
When buyers see a reduction, they take note.
When they see a second reduction, they often wait again.
Not because they are being difficult. Because they are logical. They start to think that you may reduce again. Some will even wait to see how low you are willing to go.
That is when low offers start coming in. It feels insulting, but from the buyer’s perspective, they believe you are chasing the market.
How to price properly in this market
You need to be the obvious choice in your price range.
If there are six comparable homes listed between $625,000 and $650,000 and they have all been sitting for 30 to 60 days, that tells you something. That range is not working.
It does not mean you match that price. It means you position yourself where buyers feel they are getting value.
You price for where the market is now, not where it was three months ago and definitely not where it was in 2021.
It is not just about price
Even when the price is right, some homes still struggle. That is because buyers today have options. When buyers have options, they become selective.
Value now includes more than square footage. It includes presentation, condition, and confidence.
Buyers judge what they can see. They do not give extra credit for great mechanical systems if the home feels cluttered, tired, or neglected.
Your home does not need to be perfect. But it does need to feel cared for and move in ready.
When buyers walk in, you want them thinking, “This is the nicest one we have seen today.”
Presentation matters more than you think
Small improvements can make a big difference.
A proper staging consultation is not about making your house look trendy. It is about making it competitive.
A pre list home inspection is also powerful. Most offers today include an inspection condition. If you already know what might come up, you are in control of the conversation instead of reacting to it under pressure.
Information gives you leverage. Surprises take it away.
Do not signal desperation
This is subtle, but buyers pick up on it immediately.
If the home feels half maintained or inconsistent, buyers assume there is room to push on price.
That can look like clutter creeping back in. Snow not being cleared. Minor repairs left undone. A general sense of “we are just tired.”
Buyers interpret that as motivation to negotiate.
Showing pride in your home sends the opposite message. It tells buyers that this is a property worth paying for.
Be careful at the negotiation table
After weeks or months on the market, getting an offer feels like relief. And relief can make sellers over concede.
You do not have to agree to everything just because an offer has arrived.
Price is only one part of an offer. Deposits matter. Timelines matter. Conditions matter.
For example, a very small deposit on a higher priced home can signal a lack of commitment. A long conditional period tied to the buyer selling their own property can tie up your home for months.
Sometimes the strongest move is holding firm. Occasionally, it is even walking away.
The bottom line
If your home is not selling in Ontario right now, buyers have not disappeared. They have choices.
To sell successfully in this market, you need to:
Price to be the obvious value
Present your home with care and clarity
Remove as many unknowns as possible
Negotiate thoughtfully, not emotionally
Selling in a flatter market is not automatically a loss. If you are also buying in the same market, it can be a lateral move or even a smart one.
The goal is not to chase the peak. The goal is to make a confident transition into your next chapter.
If you are wondering whether your current strategy is helping or quietly hurting your sale, that is a conversation worth having.


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